Portfolio

September 2026 · 8 advertisers · Data through Sep 30
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September at a glance

September was the best month in six: 1,412 leads from $48,650, and cost per lead fell to $34.45.

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Leads up 60% since April, cost per lead down 16%

Last 6 months · all advertisers

Needs attention

Activity log →
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Advertisers · behind goal listed first

Advertiser
Channels
Investment
Leads
Cost / lead
Lead goal
ROAS
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Goal bars run to 125%; the tick marks 100%. ROAS "—" means the advertiser doesn't report revenue. All 8 September summaries are published.
Portfolio / ABC Plumbing

Fall Lead Generation

View report
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September summary

Your $7,000 investment brought in 264 leads and $42,500 in revenue.

In September your campaign turned $7,000 into 264 leads and 91 conversions, and you reported $42,500 in revenue. That is a return on ad spend of 6.07x, up from 5.41x in August, and your cost per lead dropped 13% to $26.52. You also passed your lead goal: 264 of 250.

Search ads did the heavy lifting with 142 leads, while email marketing delivered the lowest cost per lead at $15.91. Streaming TV kept your name in front of local households, with 168,000 videos watched to the end. We will keep the current channel mix in place since every channel is contributing.

Approved Oct 3 by K. Larson
Published to the advertiser's dashboard as West Texas Digital Marketing.
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Search brings 54% of leads on 34% of the budget

Share of investmentShare of leads
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0%20%40%60%

Daily leads

WeekdayWeekend (shaded)Average, 8.8 a day

By channel

Green cost per lead = below the campaign average of $26.52
Channel
Investment
Impressions
Clicks
Click rate
Leads
Conversions
Cost / lead
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Total
$7,000
535,000
7,380
1.38%
264
91
$26.52
Streaming TV ads aren't clickable, so they have no click rate: 84% were watched to the end (168,000 of 200,000).

Channels

8 channels across 8 advertisers · September 2026
What the channels say

Email, SEO and search bring leads for the least. Streaming TV costs twice the portfolio average per lead.

Channel scorecard · cheapest leads first

Share of investmentShare of leadsPortfolio average $34.45
Channel
Share of investment vs. leads (0–40%)
Leads
Cost per lead ($0–$75)
Channel metric
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All channels · $48,650
1,412
$34.45 average
Share bars use a 0–40% scale; cost-per-lead bars use $0–$75. Streaming TV and video are also bought for reach, which leads alone don't capture.
Monthly reports / September 2026

ABC Plumbing

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Partner logo
MONTHLY PERFORMANCE REPORTSeptember 1–30, 2026
ABC Plumbing · Fall Lead GenerationYour $7,000 investment brought in 264 leads and $42,500 in revenue.
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In September your campaign turned $7,000 into 264 leads and 91 conversions, and you reported $42,500 in revenue. That is a return on ad spend of 6.07x, up from 5.41x in August, and your cost per lead dropped 13% to $26.52. You also passed your lead goal: 264 of 250.

Search ads did the heavy lifting with 142 leads, while email marketing delivered the lowest cost per lead at $15.91. Streaming TV kept your name in front of local households, with 168,000 videos watched to the end. We will keep the current channel mix in place since every channel is contributing.

What you invested in
Investment
Times seen
Leads
Cost per lead
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Prepared by West Texas Digital MarketingQuestions? Call your account manager at 806.555.0142

Budget & pacing

October 2026 · Day 6 of 31 · Updated 5:15am today
Day 6 check-in

Delivery is at 95% of plan so far. Two campaigns are off pace: Caprock Auto Group is under, Yellow House Furniture is over.

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Impressions delivered vs. planned to date, all campaigns

On pace band (85–110%)Plan to date
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0%100% of plan150%
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Campaign delivery · off pace listed first

On pace = 85–110% of plan to date
Advertiser
October investment
Planned to date
Delivered
Pacing vs. plan
Status
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Activity log

Every alert and change your strategist makes, in one place
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